APRICOT
IndustryFashion & Apparel
Year2024-2025
ServicesLogo
Web Design
Swimwear for the Modern Explorer
BRIEFApricot Collections came to us with a clear vision: to create a swimwear brand that wasn’t just about fashion, but about feeling your best, doing good, and embracing personal style. Born in the multicultural heart of Dubai, Apricot wanted a brand identity that matched their premium craftsmanship and commitment to sustainability — something elegant yet effortless, conscious yet luxurious.
Our role was to shape a brand that could speak to modern travelers who care about how they look, what they support, and how they feel.
FindingApricot wanted something that truly captured what they stood for: style with meaning. One that could balance high-end design with an eco-conscious mission. The challenge was creating a tone and look that felt refined and international, without losing warmth or approachability.
We built a brand around the idea of curated experiences: clothing that enhances confidence, reflects global sensibilities, and contributes to a better world. Through thoughtful messaging and a polished visual identity, we brought their core values to life — look good, do good, feel good — crafting a brand that invites people to express themselves boldly, elegantly, and sustainably.
