PLAYDATE
IndustrySports & Recreation
Mobile Apps
Year2025
Your Sports Wingapp
ServicesBranding
Strategy
Positioning
BRIEFPlaydate is a startup rethinking how people connect through sports. The platform pairs users based on sport, skill level, and shared interests, making it easier to stay active and meet new people. Whether you’re looking for a tennis partner, a weekend football crew, or just someone to shoot hoops with, Playdate helps you find the right fit. The brand needed to feel bold, social, and athletic without being overly competitive.
The result is a confident and modern identity built for movement, connection, and community.
FindingPlaydate needed a brand that made social sport feel exciting, easy, and inclusive. The challenge was to build a visual and verbal identity that’s athletic without being intimidating, and social without being mistaken for a dating app.
To bring this to life, the identity leans into a high-energy color palette, strong yet approachable type, and unfiltered imagery that reflects real people in motion. The tone is casual and confident, designed to resonate with a new generation of recreational athletes. Every element works together to position Playdate as a go-to for sports connections.
