PLAYDATE

Industry

Sports & Recreation

Mobile Apps

Year

2025

Your Sports Wingapp

Services

Branding

Strategy

Positioning

BRIEF

Playdate is a startup rethinking how people connect through sports. The platform pairs users based on sport, skill level, and shared interests, making it easier to stay active and meet new people. Whether you’re looking for a tennis partner, a weekend football crew, or just someone to shoot hoops with, Playdate helps you find the right fit. The brand needed to feel bold, social, and athletic without being overly competitive.

The result is a confident and modern identity built for movement, connection, and community.

Finding

Playdate needed a brand that made social sport feel exciting, easy, and inclusive. The challenge was to build a visual and verbal identity that’s athletic without being intimidating, and social without being mistaken for a dating app.

To bring this to life, the identity leans into a high-energy color palette, strong yet approachable type, and unfiltered imagery that reflects real people in motion. The tone is casual and confident, designed to resonate with a new generation of recreational athletes. Every element works together to position Playdate as a go-to for sports connections.

A smartphone screen displaying four app icons: Playdate, Threads, Clock, and Maps, with a banner that reads "Your Sports Wingapp!" and a peach-colored background.
Blue background with white text reading 'PLAY: DATE'
Mobile app screen welcoming user to Sports WingApp with an icon of a person walking and a 'Let's Get Started' button.
Blue backpack with a small orange Y logo, the words 'WANNA PLAY?' written in white, and a black drawstring cord hanging down.
Person wearing a black jacket and beige pants holding an orange tote bag with black graphic of a dog and a human with a ball, and white text that reads 'PLAY: DATE'.
Six mobile screens showing tennis and sports-themed promotional images and messages, including a tennis player, a couple, a gameplay quote, a meet-up invitation, a woman with tennis balls, and a find your playdate message.
Collage of three sports scenes: shadow of two people on a blue tennis court, a volleyball game with hands reaching for the ball, and two people running across a city street with crosswalks and shadows.
Illustration of a tennis racket with a tennis ball on an orange background.
A woman is wearing a blue bucket hat with a white patch featuring a black letter 'Y' and exclamation mark, and pink sunglasses with yellow lenses, against a brown ground background.
Billboard advertising a dating app called Playdate with a graphic of two walking figures, one solid and one dotted, and text encouraging downloading the app from Google Play and App Store.
Large digital billboard with a blue background displaying the text 'Find Your Play! Date' and an icon of two stylized walking figures, one outlined with dashed lines, alongside a smiling woman holding tennis balls in front of her eyes, on a city street with palm trees.
A person wearing a white T-shirt with black text that reads "WANNA PLAY?" on the left chest area.
A sleek, modern white water bottle with a flip-top lid, a small handle, and a subtle logo on the front, standing against a plain gray background.
Digital app interface for Playdate showing a list of activity options including tennis, paddle, running, and badminton, with tennis selected.