The Chosen Cut
IndustryFood & Beverage
E-commerce
Year2024
Premium halal meat, ethically sourced and delivered
ServicesBranding
Strategy
Positioning
BRIEFThe Chosen Cut is a premium halal meat subscription service, delivering high-quality, ethically sourced meat straight to customers' doors. We were brought on to develop a brand identity that reflects their commitment to quality, transparency, and tradition, one that resonates with modern consumers while staying true to its roots.
Through a refined and strategic brand presence, we helped The Chosen Cut establish trust and loyalty with a growing audience seeking convenience without sacrificing values.
FindingThe Chosen Cut needed a brand identity that balanced heritage with modern convenience; something that felt both premium and approachable. The challenge was to communicate their commitment to high-quality, ethically sourced halal meat while appealing to today’s busy consumers.
To bring this to life, we developed a strong visual and verbal identity that honors tradition while feeling fresh and contemporary. The branding is clean, confident, and trustworthy, designed to highlight the care and integrity behind every cut. The logo, anchored by a crescent-shaped “C” symbolizing the halal mark, reinforces authenticity while maintaining a modern edge. With inviting visuals and clear messaging, The Chosen Cut now stands as a brand that delivers more than just meat; it delivers confidence in every box.
