THE NEST PICKLEBALL

Industry

Sports & Recreation

Year

2025

Services

Naming

Branding

Positioning

Web Design

A place to land, a place to play

BRIEF

The Nest Pickleball is an indoor pickleball facility built around the idea of flow, connection, and comfort. It’s a space where both seasoned players and curious beginners can come to land, play, and improve. The founders came to us for a full brand identity that would strike the right balance: sharp but soft, energetic but grounded, structured but playful.

We crafted a brand that feels elevated but inviting, bringing together fluid motion, friendly language, and just enough edge to stand out in the growing pickleball world.

Finding

The Nest needed a brand that felt like the game itself: precise, fast-paced, and full of personality. The challenge was to create a space that felt curated without being exclusive.

We built an identity rooted in flow and community, using a mix of bold lines, soft typography, and playful marker-style visuals. Everything from the tone of voice to the layout of the courts was designed to make players feel like they belong the moment they step in.

Close-up of a green pickleball on white background
Billboard advertisement for The Nest Pickleball with the slogan 'Sharp Courts, Smooth Play' against a blue sky with clouds.
Three panels with text about The Nest, each with a different colored doodle: stars, lines, and a heart.
Three promotional posters for The Nest pickleball brand. The first poster features a green background with the slogan "Your Game, Your Flow" and an image of people playing pickleball. The second poster shows two people hitting a pickleball over a net with the text "Land Here. Play Anywhere." The third poster has an image of a woman in athletic wear holding a pickleball paddle on a blue court. All posters display The Nest logo and website.
A pickleball paddle with a yellow and white design next to a white drawstring bag with the logo 'The Nest' in green.
A green signboard with white text that says, 'Your Game, Your Flow,' is displayed on a white metal stand on a carpeted floor.
Public lockers with large numbers and a mirror reflecting part of the lockers, overlaid with large red and green stylized numbers.
Person adjusting a green baseball cap with an yellow embroidered logo and small yellow hole pattern near the badge
Smartphone displaying a webpage about a pickleball tournament, with the headline 'High-roller mixed moneyball PICKLEBALL TOURNAMENT' and a call-to-action button labeled 'Sign up now' in bright yellow.
A beige bag with white straps and a zippered pocket, featuring the logo for The Nest Pickleball on the side.
Modern black circular golf-themed wall sign with a stylized golf club and ball design, mounted on a gray wall.
Collection of digital graphics and photos related to the sport of pickleball, including a graph, motivational quote, individual profile, gathering announcement, pattern of pickleballs, coming soon message, and group of people playing pickleball.
Exterior of a building labeled The Nest Pickleball, with green and white colors, a parking lot, and some tropical plants