Unplugged
IndustryHospitality & Leisure
Year2024
ServicesBranding
Positioning
Strategy
Real moments, good vibes
BRIEFUnplugged is more than just an experience—it’s a reminder of what matters most. Built on the belief that the best moments happen when we’re fully present, Unplugged creates spaces where people can connect, unwind, and enjoy life without distractions. We were brought on to craft a brand identity that captures the warmth, inclusivity, and authenticity at the heart of Unplugged.
Through a thoughtful and engaging brand presence, we’re helping Unplugged bring its vision to life—fostering real connections, shared experiences, and memories made in the moment.
FindingUnplugged needed a brand identity that felt effortless and welcoming, yet intentional and bold. The challenge was to translate its core values—positivity, inclusivity, and authenticity—into a visual and verbal language that resonates with people from all walks of life.
To bring this to life, we developed an identity that feels organic and human—warm tones, unfiltered visuals, and dynamic typography that reflect movement and energy. The branding embraces an analogue feel, reinforcing the idea of stepping away from screens and leaning into real-life moments. Every touchpoint, from messaging to design, reflects the essence of Unplugged: a place where good times flow, connections come naturally, and life happens in real time.
